What Is Assertive leadership? Assertive leadership is a leadership style that centers on the concept of assertiveness. Assertiveness is the ability and tendency to confront matters and communicate in a confident manner without being pushy or aggressive. Assertive leadership adopts these principles in such a way that authority can be established with such tact that people will not have tendencies to rebel or lose respect for the leader. Assertive leadership has become commonly adopted as the most effective leadership style for most management and professional settings.

